Myth

There is a limitless supply of natural diamonds.

Fact

All the natural diamonds ever polished in history would fill just one double-decker bus while the annual recovery of 1-carat diamonds fills up one exercise ball.

Myth

Lab-grown diamonds are identical to natural diamonds.

Fact

Natural diamonds are formed by the heat and pressure of the Earth from 1 to 3 billion years ago. Lab-grown diamonds are produced in factories with microwave reactors, in only a few weeks.

Myth

The natural diamond industry is harmful to the biodiversity in natural diamond communities.

Fact

Natural diamond mining companies protect around four times the land that they use – equal to the combined size of New York City and Los Angeles.

Myth

Lab-grown diamonds are cheaper because natural diamonds are overpriced.

Fact

The price and value of natural diamonds is directly tied to the rarity of specific characteristics like color and clarity. Since lab grown diamonds are created with intention they have no value tied to rarity and therefore have a much lower price.

Myth

Natural diamonds are not unique.

Fact

Like a fingerprint, every natural diamond is unique. Unlike mass produced lab-grown diamonds, no two natural diamonds are identical due to their origins deep within the earth billions of years ago.

Myth

Blood diamonds, also referred to as conflict diamonds, are still readily available on the market.

Fact

In 2003, diamond companies, civil society groups, the UN & governments formed the Kimberley Process following diamonds to ensure that conflict diamonds don’t enter the global trade.

Myth

Natural diamonds are harmful to the countries where they come from.

Fact

As much as 80% of the value of rough diamonds circulates within local communities through local purchases, employment benefits, social initiatives, building of schools, hospitals, roads and more.

Did You Know?

Employees in the natural diamond industry in diamond-producing countries make a salary that is 60% higher than the average national salary.