DDG Programs & Their Impact

Who we Help

Diamonds Do Good is an international nonprofit organization that raises funds from the natural diamond industry to support programs in diamond-producing communities worldwide. We partner with other established nonprofits and NGOs to deliver targeted initiatives that address critical challenges in these areas, focusing on education, empowerment, and economic stability. By enhancing and complementing the work already done by the natural diamond industry, we ensure these communities thrive long after the last diamond is mined. We believe in creating a lasting, positive impact—building strong, self-sufficient communities for generations.

Programs we Support

From the Northwest Territories of Canada to Surat, India, where 9 out of 10 diamonds are polished, Diamonds Do Good is committed to giving back where diamonds are mined, cut, polished, and sold.
ABOUT FMF
The Flaviana Matata Foundation (FMF) ensures girls and young women have the resources and opportunities they need to complete their education, find employment, and/or start their own businesses—ultimately helping them fulfill their dreams.

Flaviana Matata Foundation (FMF) & DDG

Tanzania

Diamonds Do Good is pivotal in supporting the Flaviana Matata Foundation to empower young girls in Tanzania, including Shinyanga, Tanzania’s diamond-producing community. Through our partnership, we have brought life-changing opportunities to girls who face tremendous barriers such as poverty, child labor, and early marriages.
Together in 2024, DDG and FMF impacted the lives of over 12,000 people, with a particular focus on 8,614 adolescent girls. FMF’s programs, such as scholarships, menstrual health education, and school hygiene improvements, are helping these girls break free from cycles of hardship and realize their dreams.

The scholarship program supports bright, determined girls on their educational journey. Many have overcome incredible odds thanks to this initiative.

The “Donate a Period” program addresses a significant barrier to attending classes adolescent girls face. The program provides essential menstrual supplies, allowing 500 girls to attend school without fearing missing out due to their periods. With the ongoing construction of new latrines, DDG and FMF are creating safe, dignified spaces for girls to learn and thrive.

By addressing these critical needs, DDG and FMF are not only helping girls pursue their education—we are transforming lives, offering hope, and building a brighter future for entire communities.

ABOUT SENTEBALE
Sentebale (translation: ‘Forget Me Not’) supports the mental health and well-being of children and young people affected by HIV in the diamond mining countries of Lesotho and Botswana. Their programs of HIV education and care provide the tools and knowledge this vulnerable generation needs to live long, happy, healthy, and productive lives in the future. Sentebale was founded by Prince Harry and Prince Seeiso in 2006. The Botswana program was established in 2016. Sentebale helps the most vulnerable youth in Lesotho, Botswana, and Malawi get the support they need to lead healthy and productive lives. Sentebale works with local grassroots organizations to help these children – the victims of extreme poverty and the HIV/AIDS epidemic.

Sentebale & DDG

Botswana

In Botswana, Diamonds Do Good supports Sentebale’s Let Youth Lead program (LYL), which supports vulnerable youth living with HIV/AIDS. This partnership provides these young people a platform to advocate for their health, education, and well-being, giving them the confidence and tools they need to overcome challenges and thrive.

A vital component of the program is Radio Positive – a youth-led radio show. Supported by DDG, the show gives young people a powerful voice, discussing important issues like mental health, sexual and reproductive rights, HIV awareness, and life skills. It creates a safe space for them to share experiences, tackle stigma, and encourage others in similar situations. The radio show has had an incredible impact, linking youth to counseling services and fostering deeper community connections. Today, the show reaches 80% of Botswana’s population, resonating not only with young people but also with parents, teachers, and elders who have witnessed the challenges youth with HIV face in their communities.

In addition to Radio Positive, the LYL program includes mental health wellness sessions, school leadership training, and community engagement initiatives designed to nurture self-confidence and leadership. With DDG’s support, young leaders have been able to step up, advocating for themselves and shaping a better future for their communities.

Renaissance School & DDG

Messina, South Africa

Since 2020, Diamonds Do Good has supported the Young Diamantaires in their mission to uplift the Renaissance School in Limpopo, South Africa, near the Venetia Diamond Mine. Initially, the project aimed to build a cafeteria and a library, providing students with essential learning spaces. However, during a 2023 Diamonds Do Good team visit, we discovered the school faced a more significant challenge—a lack of electricity. This deficiency presented a significant educational barrier, especially in critical areas like science and technology.

Recognizing the urgency, Diamonds Do Good, in collaboration with De Beers Group and the Young Diamantaires, shifted our focus to address this pressing need. Together, we’ve committed to funding the completion of a fully equipped science lab and the installation of electricity throughout the school. This crucial infrastructure will empower students with the resources and opportunities they need to pursue science-based education, transforming their learning environment and future generations in the South African mining town.

ABOUT United People Global

UPG is a community that encourages and enables people to participate in making the world a better place. The work of this global community is facilitated by United People Global Foundation, an independent not-for-profit organization based in Geneva, Switzerland. UPG is not a political or religious organization.

DDG Entrepreneurship Grants

Southern Africa
The Diamonds Do Good Entrepreneurship Grants, in partnership with United People Global (UPG), is a powerful support system for entrepreneurs in diamond-producing countries across Africa – with a 2024 expansion into India. Through the UPG Biashara program, this initiative empowers individuals by offering entrepreneurship grants, educational opportunities, and skills development in sustainability and business. The program is designed to help entrepreneurs transform their communities, foster innovation, and create positive economic impacts.
The UPG Biashara learning journey is a comprehensive educational experience to equip entrepreneurs with the tools and knowledge necessary for business success. Participants receive financial literacy, marketing, and leadership training, allowing them to scale their ventures and tackle challenges. This program includes mentorship and peer learning, ensuring entrepreneurs build a strong foundation in business.
UPG offers DDG Share Tank sessions to complement the learning journey, where entrepreneurs pitch their business ideas, achievements, and challenges to business leaders in the natural diamond industry – connected through Diamonds Do Good. These sessions foster collaboration and feedback, helping entrepreneurs refine their strategies and grow their ventures.
Diamonds Do Good has actively supported entrepreneurs across diamond-producing African countries, such as Namibia, Botswana, Sierra Leone, and South Africa. The goal is to promote economic growth in communities impacted by diamond mining by empowering local business leaders and fostering sustainable development. The program recently expanded its reach to India, furthering its mission of creating a global network of changemakers.
One of the most inspiring success stories from the program is that of Tshireletso Seoromeng, the founder of Erba Farms in Botswana. Tshireletso received multiple grants from Diamonds Do Good, starting in 2022. These grants enabled her to expand her agricultural business, focusing on greenhouse production and meeting growing demand for fresh produce. She successfully constructed two greenhouse tunnels with the funds, enhancing her production capacity and securing a potential contract with a major fast-food chain​. Tshireletso’s journey reflects the impact that the Diamonds Do Good Entrepreneurship Grants can have on entrepreneurs by providing the necessary resources to scale their businesses and improve livelihoods in their communities. Her commitment to sustainability and employee development aligns with the initiative’s core values, and she continues to promote the positive influence of Diamonds Do Good through media representation and community outreach.

Industry Partners

Diamonds Do Good is the only grant-giving non-profit organization solely supporting natural diamond communities.

Thank you to our industry partners.

DDG Award Winners

VISIONARY LEADERSHIP AWARD
GIA
For their unwavering dedication to independence, excellence, trust, and transparency illuminating the path toward a more sustainable and socially responsible future. GIA’s commitment to protecting consumers, education, environmental conservation, and social responsibility has left an indelible mark on our industry and has contributed to the betterment of communities around the world.
COMMUNITY IMPACT AWARD
LONDON JEWELERS
For their unwavering commitment to philanthropy and community betterment while also being a beacon of trust and integrity for over nine decades. London Jewelers exemplifies the profound influence a business can have by not only providing exquisite jewelry but also fostering a world where generosity and compassion thrive.
NEXT GEN AWARD
LISA BRIDGE
PRESIDENT & CEO, BEN BRIDGE JEWELER
Recognizing her exceptional leadership in reshaping the natural diamond and jewelry industry landscape, connecting with Gen Z and Millennial consumers through innovative ideas, and making meaningful contributions to the communities where Ben Bridge Jeweler does business.

UN Sustainable Development

Wear Your Impact

Make a statement that goes beyond style with our Diamonds Do Good Black Onyx & Diamond Bracelet.